Tourism in Napa and Sonoma Bounces Back With Posh, Outdoorsy Resorts

Elin McCoy, Bloomberg, June 22, 2023

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Downtown Napa is a hotbed of new, less expensive places to sip, but what fascinated me was another kind of opening in June: the pairing of serious contemporary art and wine at the Serge Sorokko Gallery + Martin Ray Vineyards & Winery tasting room on 1500 First Street. In the minimalist space with glossy white floors, I contemplated stylized Hunt Slonem paintings of rabbits and butterflies while enjoying the winery’s brut rosé of pinot noir. Sorokko, who also owns a gallery in San Francisco, said, “We believe wine tastes better when surrounded by art.”

 

Sounds like another luxury trend in the making. 

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